Emily Lynn Caulfield

A graphic designer with a background in everything else.

A graphic designer who's most passionate about brand identity and print design.

Basement Brew

Label Design

A home-made beer brewing company that creates a wide selection of different types of beer, Basement Brew needed a brand to flaunt it. Each different beer that they create gets its very own label design. The hierarchy stays the same, though the color of each label will change along with the information, depending on the beer & batch number. Find Basement Brew on Instagram!

The not-so perfect lines made the cartoon look hand-drawn, giving it that home-made effect (like the beer). The logo is mostly type based with a tiny bit of line work. Being that these two are literally brewing beer in their basement, (the first batch was amazing by the way) I wanted to subtly add stairs to the business name “Basement Brew.”