Emily Lynn Caulfield

A graphic designer with a background in everything else.

A graphic designer specializing in web & layout design.

Currently causing chaos in the state of New York.

Luminary Lynn

Branding & Identity Design

Context
Luminary Lynn is an online shop that sells clothing, accessories, decals, and more. They also offer services in creating custom designs for their clients and bringing them to life. Designs can then be printed on apparel & accessories, etched onto glass, engraved onto jewelry, and so on.

Project
Designs are geared to attract their target market, who are young women who are known to frequent online shops (ex. Etsy).



Logo Design


Color Pallette


Web Design



This responsive design was created using Wix Stores, this way items to be sold can be uploaded easily using the software included. The layout was designed so that the viewer can find what they need easily, and quickly. View the full site here.

Final Business Collateral



After creating the overall brand identity of Luminary Lynn, other business collateral was then designed such as business cards, web design, & graphics for social media marketing purposes.