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Instagram keywords and search optimization: what you need to know  Everyone wants their content to be easily discoverable, but the question has always been how?  At first, hashtags were an easy way to push your content to users looking for the same thing, then it was the location filters and later.. reels. But what people […]

Instagram Keywords: The Instagram Tip No One is Talking About

Marketing, Small Business

Did you know that approximately 80 percent of people who make New Year’s resolutions, drop them by the second week of February? (Inc. 2020) Last year, one of my resolutions was to read 20 books in 2020. In today’s post, I wanted to highlight 16 of the 27 books I read! She Said: Breaking the […]

16 Books I Read in 2020

Books, Personal

There are affiliate links in this post! Grab a mug with your fave drink, the coziest blanket you can find, and get ready to dive into these Black Friday sales for small business owners. I’ll try to keep it short & sweet, so save your favorites and be sure to purchase before the end of […]

Black Friday Sales for Small Business Owners 2020

Small Business

Is your marketing ready to work just as hard as you do? The holidays are right around the corner. When the busiest time of the year rolls around, you’re going to want your marketing efforts to make money for you as you sleep. Americans spent more money on Black Friday shopping in 2019 than ever […]

Create a Holiday Offer Your Customers Will Love

Marketing, Small Business

So you’re in a creative rut? We’ve all been there. Sometimes blog post ideas can be right in front of us, but we just can’t see them. I’ve got a few tools and ideas to help you out of your creative rut and back to writing your next blog post! Using Google Analytics to Find […]

3 Ways to Find Your Next Blog Post Ideas

Marketing, Small Business

Have you ever tried writing copy for a landing page or caption and hated what you typed? When I first started my biz, I could write captions for my friends, clients, literally anyone else! But for my own content writing? I just couldn’t do it and it’s because I didn’t know who I was talking […]

Why Customer Personas are Essential for Your Small Business

Branding, Marketing, Small Business

Learn how you can leverage your marketing and grow your online presence with me over on Instagram!