Instagram keywords and search optimization: what you need to know  Everyone wants their content to be easily discoverable, but the question has always been how?  At first, hashtags were an easy way to push your content to users looking for the same thing, then it was the location filters and later.. reels. But what people […]

Pinning posts on social media platforms like Tiktok, Twitter, or Facebook, isn’t new, but for Instagram it is. Head of Instagram, Adam Mosseri, announced on 6/7/22 new features that help creators customize their profiles.   Pinning Instagram Posts to Your Grid Now Instagram creators will have more control over their profiles, with the ability to […]

Instagram is constantly updating its features and algorithm and it’s hard to know what strategies should stay or go. Let’s talk about your Instagram hashtag strategy and creating content your ideal audience will love. Every small business is different and it’s important to remember that when applying new strategies to your own business. Before you […]

Did you know that approximately 80 percent of people who make New Year’s resolutions, drop them by the second week of February? (Inc. 2020) Last year, one of my resolutions was to read 20 books in 2020. In today’s post, I wanted to highlight 16 of the 27 books I read! She Said: Breaking the […]

There are affiliate links in this post! Grab a mug with your fave drink, the coziest blanket you can find, and get ready to dive into these Black Friday sales for small business owners. I’ll try to keep it short & sweet, so save your favorites and be sure to purchase before the end of […]

Is your marketing ready to work just as hard as you do? The holidays are right around the corner. When the busiest time of the year rolls around, you’re going to want your marketing efforts to make money for you as you sleep. Americans spent more money on Black Friday shopping in 2019 than ever […]