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marketing tips

Instagram keywords and search optimization: what you need to know  Everyone wants their content to be easily discoverable, but the question has always been how?  At first, hashtags were an easy way to push your content to users looking for the same thing, then it was the location filters and later.. reels. But what people […]

Instagram Keywords: The Instagram Tip No One is Talking About

Marketing, Small Business

Have you ever tried writing copy for a landing page or caption and hated what you typed? When I first started my biz, I could write captions for my friends, clients, literally anyone else! But for my own content writing? I just couldn’t do it and it’s because I didn’t know who I was talking […]

Why Customer Personas are Essential for Your Small Business

Branding, Marketing, Small Business

What is a Brand Voice? Your Brand Voice is a powerful tool that becomes a part of your visual identity. It is the vocabulary, language, personality, and tone that defines your brand. Defining your brand voice will help you engage with your clients, create desire, and call your ideal customers to action. Each brand is […]

Define Your Brand Voice & Vocab

Branding, Marketing, Small Business

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