So you’re in a creative rut? We’ve all been there. Sometimes blog post ideas can be right in front of us, but we just can’t see them. I’ve got a few tools and ideas to help you out of your creative rut and back to writing your next blog post!
Using Google Analytics to Find Blog Post Ideas
Okay, so if you have Google Analytics set up you’re going to want to take a peak at what content people are already loving on your site. What posts are getting the most engagement? Which pages are people staying on the longest? Why?
Knowing what’s already popular on your own site allows you to create similar content that you know your audience will love. If you have a really popular blog post about How to Use Pinterest, maybe your new blog post should be 3 Strategies I Use for Pinterest.
Google’s Keyword Planner is perfect for coming up with good blog post ideas. You start by typing in a keyword or topic, and it’ll come up with related keywords to your search.
It will also let you know how competitive the keywords are. The more competitive, the harder it is to show up in search. Now that you know how people are actively looking for all of these keywords, be sure to write them down to be used for future blog post ideas!
You can also go to Google Search and type in your topic. After entering your search you should see a “searches related to ___”. A.K.A. Google is letting you know what people are also searching for which means even more blog content.
Pinterest has always been one of my go-to’s for inspiration. It’s an image based search engine where you can save pretty much everything & anything to a board you’ve created. In the search bar, enter a keyword, phrase, or topic that you’ve been thinking about writing a blog post on. If I search “marketing”, a ton of Pins come up on that topic = unlimited content ideas.
Go into each Pin you find interesting and ask yourself these questions:
- What is this article missing?
- What could your expertise add to the article?
- Do you feel confident in this area of expertise?
Have you ever noticed these related keyword bubbles that Pinterest provides for you after a search? These keywords can help you come up with ideas, go down a rabbit hole of topics & terms, and understand what people are also searching for that’s related to your topic. This is great info that you should keep in mind for future blog posts!
Have your blog post ideas written down?
You’re ready to start writing! Open up that blank document and start typing! Sometimes, I like to write using pen & paper to get my thoughts and a basic outline down before creating my first draft.
Once your ideas turn into concepts, and concepts into copy… you’re ready to start updating your Content Calendar! Don’t have one? Download my Free Content Calendar Template here.
Do you have other ways of finding inspiration for blog post ideas? Let me know in the comments!