Why Ranking on Instagram Story Views Is Important

“How does Instagram Story ranking work?” has been the month’s topic with our clients, so let’s break it down! Instagram Stories has been increasingly important as the way users navigate Instagram changes.

More and more people have been watching stories over scrolling the feed, and now that Instagram has given more screen real-estate to the little circles at the top of your screens–it’s safe to say Instagram agrees!

What are Instagram Stories?

Instagram Stories is a feature that allows you to share more photo and video content differently than posting it to your profile, allowing you another way to connect with your followers. (Bringing the social back to social media!)

Instagram stories automatically disappear after 24 hours and can be up to 15 seconds long. However, you can share up to four recorded stories, which are 60 seconds long.

When viewing your feed, you can view the people you follow on Instagram stories at the top of your screen.

What size are Instagram Stories?

If you want to create your own graphics for Instagram Stories, you’ll want the dimensions to be 1080 by 1920 pixels.

Emily Lynn Caulfield Creative Studio breaks down how Instagram Ranking on Stories works.

How Instagram Ranks Stories

The Instagram Stories algorithm ranks stories based on a few factors, including:

  • Engagement with Stories: Instagram takes into account your engagement history with an account’s stories: likes, sending a DM, reacting, etc.
  • Viewing History on Stories: Instagram prioritizes how often you view an account’s stories so they can continue showing you the content they know you enjoy/want to see.
  • Closeness with the Account: Instagram looks at your relationship with the account and if you’re likely a friend or family member.

From there, Instagram’s algorithm will predict relative stories you might find entertaining or valuable. The more you interact with other’s stories, the more Instagram will learn and show you what they think you might like.

Related Post: Instagram Keywords: The Instagram Tip No One Is Talking About



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Tips to Increase Reach & Engagement on Instagram Stories

If you’re trying to reach more people on Instagram Stories, here are a few tips!

Post more Instagram Stories frequently to increase visibility.

Since Instagram Stories have a short lifespan, posting stories consistently and frequently will ensure that accounts can engage with your stories as much as possible.

Increase engagement on Instagram Stories with stickers.

The quickest and easiest way to increase engagement on your Instagram Stories is using Instagram’s stickers feature. Some of the current stickers available to use are:

  • Instagram Poll Sticker
  • Instagram Question Sticker
  • Instagram Quiz Sticker
  • Instagram React Sticker
  • Instagram Rating Sticker

Instagram Canva Templates to Increase Engagement

Ready to level up on Instagram Stories? I’ve linked some of my favorite Instagram Story Templates below! Customize and make them your own in Canva using your brand fonts and colors.

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Looking for more Instagram tips? Follow along on Instagram, where I share Instagram post ideas and tips to grow your online presence!

How to Rank on Instagram Stories - Emily Lynn Caulfield Creative Studio

Instagram Stories Algorithm Broken Down with Emily Lynn Caulfield Creative Studio

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An entrepreneur passionate about empowering women-owned small businesses by offering the resources they need to grow their online presence.


I'm Emily