Create a Holiday Offer Your Customers Will Love

Is your marketing ready to work just as hard as you do?

The holidays are right around the corner. When the busiest time of the year rolls around, you’re going to want your marketing efforts to make money for you as you sleep. Americans spent more money on Black Friday shopping in 2019 than ever before, according to Salesforce who tracks online spending. In this blog post, I’ll teach you how to create an amazing holiday offer.

Download these key seasonal shopping dates & your content calendar before getting started!

Identify your ideal customers.

I cannot stress this enough. You MUST know who your dream clients/customers are. Who are they? How can your business help them? Dig deeper into customer personas in this blog post, and discover your ideal audience using this free workbook.

Once you’ve identified your ideal customers, it’ll be that much easier to create an offer that they’ll love. 

Related Post: Why Customer Personas are Essential for Your Small Business

What value can you provide?

This is where your product or services come in. Your ideal customers need to know what you can do for them. What problem can you solve? How can you best serve them? Grab a piece of paper or blank document and brainstorm 10 ways you can best serve your ideal audience.

Here are example offers:

  • 10% off all new items
  • Gift with any purchase over $75
  • Free Gift Wrapping
  • Free shipping on orders over $50
  • 25% off your next purchase when you spend $30 or more
  • Giveaway or Competition

Create an amazing holiday offer!

It’s not easy, but it doesn’t have to be hard. You’ve already brainstormed at least 10 different offers for your ideal customers. Compare your 10 new offers to what you’ve offered your customers in the past. What worked in the past? What didn’t? These insights will help you narrow in on the perfect offer for this holiday season!

Related Post: Social Media Content Calendar for Small Businesses

You may want to create a few different offers (and campaigns) for your customers that go with each of the seasonal shopping dates. For example, you may want a 50% sale for Black Friday. Then you could offer free shipping on Cyber Monday! There are so many ways you can customize your marketing experience for your ideal customers.

Click here to download the Seasonal Shopping Dates infographic & content calendar and start prepping for the holidays!

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An entrepreneur passionate about empowering women-owned small businesses by offering the resources they need to grow their online presence.


I'm Emily